I thought I would share with you all an example of lousy customer service. It’s really unfortunate, too, because they were given every opportunity. I won’t explain too much of what happened, because it’s spelled out below in a copy of the e-mail I sent to them this morning:
Hi, Dave. My name is Darren Sussman, and I am soon going to be building a dedicated home theater in my basement. I wanted to write to you, as the owner of a business that does corporate and theatrical A/V installations as well as a potential customer, and give you the courtesy of explaining to you why I will not be doing business with your company.
On Sunday, I had decided that I wanted to go out and demo some Paradigm speakers. I checked their website for local dealers, and your company came up. I called to get your hours, and found out you were closed on Sundays. I can understand this, but the remaining hours that you are open are, at best, inconvenient for most people. So I went to another store on Sunday to do the demoing. Despite this, I thought I would give your company a chance, and so I drove out to your store today, Wednesday the 21st. Knowing that your store was supposed to be open from 11-5, I arrived at 11:40, having driven from my home in New Jersey. I was annoyed, to say the least, to discover the door locked. I heard a bell sensor ringing, and I could see that the lights were on, so I decided to wait and see if anyone came to the door. I was greeted by a friendly and apologetic woman who explained to me that the store was not yet open. Confused, I looked down at my watch to see that it was, in fact, after 11. She explained that “the guys” were out on an installation and would not be back for at least a half an hour. She explained that she couldn’t really help me if she wanted to because she was really only kept the books. She apologized, and I left so that I could drive back to New Jersey.
I am telling you all of this because, as a business owner, I know that it helps to know when we are doing bad as well as when we are doing good. In this instance, your poor customer service has lost you a potential client. I do not know if this was an isolated incident and I don’t know if your customer service is usually better than this, but I thought that you should know about my own experience with your company. Thank you for your time, and best of luck.
Here was Dave’s response to me:
Dear Mr. Sussman,
I appreciate you taking the time to write and advise me of your feelings.
Best Regards,
David L******
Unfortunately, Dave’s response was an even further example of bad customer service. I gave him every opportunity to make the situation right. First, I wrote to him to explain the situation, when I could have just as easily chalked it up to bad customer service and not used his store. By writing him the letter, I gave him the chance to say what he should have said which was, “We’re sorry you had such a bad experience, but we would still like the opportunity to help you. Please tell us if there is anything we can do to make the situation right with you.” If he could take the time to write his one line response, he could take the time to write the few extra lines and conceivably gain a customer. It’s unfortunate that he would allow a customer to slip away like that, but I suppose that’s becomming more and more common in the consumer world.